A lot of girls say they want to work in fashion. Most of them only see the glamorous and fun sides of it but sadly it’s not all that pretty. I by no means want to discourage anyone to pursue a career in fashion but I do want you to be prepared.
Most fashion pr firms have clients walking the runway during New York Fashion Week, so yes you’ll work on the shows and get to watch them. That’s actually one of the most fun parts of working for fashion brands in pr.
However you have to understand that you’re here to work, the people you work for will be under a lot of pressure so the last thing you want is them seeing you looking at the models
backstage instead of helping them!
2. You have to learn how to use Fashion GPS/ Lauchmetrics
Wether you work for a PR agency or directly for a brand, if you work in fashion PR you will have to use Fashion GPS. If you don’t know what it is here’s the basic version: It’s a software used to track samples (in this case cloth). When you send a sample to magazine or celebrity you have to use this software to indicate where it’s going and when you’re planning to get it back. (It can also be used to keep track of which guest or coming to your event or show but that’s not what you’ll used it most for)
Might not sound that important but trust me it is! (Pro tip: That’s the biggest thing pr companies look for when hiring a fashion intern, so go to their website and learn the basic functionalities before applying for internships)
Also keep in might that as a fashion intern at least 70 percent of your time will be spent sample trafficking (which is sending and receiving cloths)
3. You’ll learn a lot but not necessarily about fashion
Most people think working in fashion pr means talking about cloths all day. You do talk about cloths but with editors which means they don’t care if that sweater is inspired by the designer’s grand mother what they want to know is what size you have it in and when can they get it.
What you’ll really learn about is the process of organizing an event and the importance of keeping the showroom tidy at all times.
I hope this article helps you get a better idea of what working in fashion pr as an intern really is.