I don’t know why but a lot of people underestimate the advertising industry. You never hear “oh, my daughter is going to grow up and work for a advertising agency” or “you got into college for advertising, what an accomplishment!” What I do hear is, “so you’re really paying 30 thousand a year for advertising” or “hmm advertising doesn’t really pay much.” I honestly don’t understand why people don’t see the gold in advertising, like seriously, you and I, communication art majors are someday going to change the entire game.
Students with advertising degrees are going to change the world around, in fact take a look around, they already have and they will continue to. Like, I honestly hope you didn’t these big name brand you love so much are here because they’re just a good product. I mean just look at yourself, what are you wearing on your feet? Nike? Adidas? Jordan’s? Oh, or maybe Converse? But why? Or another thing, what kind of soda would you prefer to drink? Pepsi or Coca-Cola? For those of you that chose Coca-Cola, which I’m pretty sure it’s a majority of you. Why Coco-Cola? Well it’s because of people that have sat in the same seat as us, Advertisers. People in the the advertising industry have the power to influence your emotional connections to brands, things you find attractive or desirable, the lifestyle you want live, and the most obvious, the numbers in your bank account. Advertisers have also turned small businesses to multi-billion dollar brands recognized around the world.
Stop underestimating us advertising major out there, like when you can have such a strong influence over millions of individuals you can change so much. Just look at the this past presidential election, I hope you didn’t think it’s just a coincidence that the man sitting in the white house right now was the number one name on social media and television. Which are both very effective advertising tools.
A long time ago, I remember a documentary I watched called The Persuaders and I’ll never forget what this guy said which was“every effort to break through the clutter is just more clutter.’’ In reference to advertising this sounds like a never ending cycle but the content is always changing. What more can you ask for from a career? A career that allows you to move with the rest of the world and better yet having it follow your ideals. If I could do just the slightest bit of that I’d be a happy camper and honestly I think you’d be too. Then on top of all of this you really can’t get rid of us because the world can’t replace us. Eventually a lot of degrees and jobs are going to become obsolete because of an improvement in technology but with advertising, organic minds that can produce original and creative ideals are needed. Technology to the advertising is only a tool that makes reaching people for effective.
So is it a good ideal to go into advertising? Umm yes, obviously! But maybe I’m just bias. What do you think?