Being aware of the world around you is a necessity for your job and for you. It goes hand in hand with starting conversations as well (see Crash Course on Talking to People for more topics). At my PR job I not only have to keep on top of daily news, but also monitor client mentions. I can guarantee you at some point you will have to monitor the internet for one reason or another for your job so it’s a great thing that I’m introducing you to Feedly.
Feedly is a news aggregate, keyword search, and organizational platform. Although limited in abilities, there is an adequate free version. The Pro is $5.41 per month paid annually, but look out for discounts around the holidays (I got mine for $20 less than the original price, making it around $40). There is a Team version and an API version.
You get access to stories from all of the major publications including NY Times, WSJ, Business Insider, and more. Stories are posted as soon as they go up, making for a lot of reading. This is what the dashboard looks like:
You can access and follow blogs, YouTube channels, and smaller publications. Once you follow them, you can set keyword searches to sift through all of the content and find related articles to whomever you’re looking for. You can create Collections in order to get through more articles quicker. For a business Feedly says they can “Secure access to private content from your company’s internal portals, content management systems, and SaaS applications.”
The greatest thing about Feedly is that it’s minimalist even though it carries a lot of news. As you can see in the above picture, you can get a title and the first snippet of the article. This feature applies to all of the publications listed on the left side. If you’d like to get minute by minute updates or browse quicker, click on “All” and you will find this screen:
When you click on an article, you get a short preview of it (or in some cases the entire thing) and can follow a link to the website where the article is hosted. You are able to mark them to read later and find it in the “Saved for Later” button. It is easy to share on social media or email. Since it is up and coming, you can find niche blogs or publications to follow and discover a range of others. Feedly is partnered with Evernote, Slack, Trello, and OneNote 365 to offer extensive team collaboration.
I’ve found that it works faster than setting up Google keywords and having them emailed on an “as it happens” basis. Feedly is a fantastic resource to get what you’re looking for in a digestible form. Get the free account and test it out. You’ll find yourself forgetting the other ten sites you check for news and information.
If you like it, that’s great. Post any questions you have regarding the platform, I am happy to answer them. If it doesn’t work out for you, I would love to know why and what you would have liked to see on it.