This semester I had my first internship ever! I worked at Lambertson Management Services. They are a company that connects celebrities, influencers, and other types of experts to with new brands and help companies network and market their work on different types of social media platforms. Along with that they create campaigns to grab customer’s attention and produce videos, photo shoots, and events. I work as their digital marketing intern. That means I go on Instagram and help them find popular Instagramers in fitness, food, lifestyle, and fashion that can post pictures with the product of certain brands. Some of LMS’s clients are Wrtmln Wtr, barkThins, sweetgreen, and juice Beauty. These brands are generally healthy foods, organic make up, and clothes, so they need people on Instagram to advertise them. I have learned so much about the marketing world of Instagram through this internship. I would always see my favorite beauty gurus and other popular people on Instagram post pictures with products, so it was interesting to be the one to find people to post these pictures.
LMS is located in a WeWorks building, which is a workspace for start-up companies. There are all types of companies located on different floors of the building. They have a big kitchen in the middle of every floor with free coffee. The atmosphere in Wework buildings is very relaxed. Nobody is dressed in business attire LMS was started in 2009 by Denise Lambertson. She worked in the entertainment industry for years and made many connections like Madonna, Beyoncé, and so many more, so she decided to start her own company with the help of her husband. One of the coolest experiences I’ve had at LMS was when Karlie Kloss, a popular fashion model came to our office. She was going to sponsor one of our clients, Core Water, so they were having a meeting. I was not told she was there, but I had to run in and give them a delivery of Core Water and she looked at me and smiled. I had never met a celebrity before, so that was really exciting. I’m sad that the semester is over and I have to leave LMS.