Personal websites gives the professional an edge, a place on the web that he or she is fully in charge of–endless opportunities. Just to give some data as proof; Workfolio 56% of employers are more likely impressed by a candidates personal website, Business Insider surveyed and 71% find it important, for building your personal brand online.
The Business Insider survey, also reported 61% believe employers go on the hunt for their online brand before the initial interview. Forbes reports only 7% of job seekers own a website, this is because 42% of people surveyed by branded.me find it difficult to own a personal website because it’s time consuming. That’s enough proof, right?
In the book Inbound Marketing: Get Found Using Google, Social Media, and Blogs— it talks about creating a hub, the motherland of your digital identity (if I may) parked on a domain with your name on it. Having a blog as a centerpiece is good, but it’s not great! Owning a personal website with a blog, portfolio and resume is great, adding to that a video resume? Now your cooking with gas, that’s awesome! We will leave the video resume for a later blog, from yours truly.
Making a hub is best explained by Brian Halligan and Dharmesh Shah, “You want your website to be a large dot that’s connected to many other websites–in other words, a hub”. Talk about clear communication skills, huh? When talking to people about owning their own sites, I feel they don’t know the magnitude of this matter. This is a place where you can include social media profiles, blogs that show knowledge and skill, content relaying to who you really are and what you bring to the table, show your best work, and heightens chances to propagate on Googles’ front page. Which is impressive when searched by a potential employer, your blog will be the biggest supplementation for ranking on Google as it enhances your SEO.
A big question answered by Forbes, what should your personal website include?
Focus: Think about the industry you’re in, who will be the audience? What is the primary reason for your site? And make sure to indulge, adding your top skills.
Contact: Leave phone number, e-mail and full name at the header (top of the site) and the footer (bottom of the site).
Professional headline: This is usually answered after being asked what you do for a living, after expressing your job title their is a short description that briefly summarizes what you do and that’s the headline. Makes you memorable by attaching a description to your name and job title. Important!
Short biography: As seen on the majority of informational websites online, an “About” page is needed. This is different that the information provided by the cover letter and resume. Think of hobbies, interest and personal accomplishments.
The basics: Resume and cover letter should be accessible via “download pdf” call to action button, everyone should have one.
Portfolio: Show your best work, this is a good way to give your employer direction on how much value you add to the company.
Testimonials: Recommendation letters from past professor, employers and clients.
*** Also, make sure the content of your personal website matches the content on your LinkedIn profile. This is a problem I’ve witnessed on the big bad web– it makes the professional look like an amateur, confuses the employer and that is the last thing you want to do.*** (marioeldin-out)