During freshmen year of my college life, we looked at a documentary titled “Art and Copy” and from this documentary which is about the greatest achievements of advertising in the United States. This documentary covers the works of great creative directors in the advertising world such as: Hal Riney, Mary Wells Lawrence, Dan Wieden, Lee Clow and the one who grabbed my attention the most: George Lois. George Lois born in 1931, is a grumpy old man who uses profane languages and gestures to express his creativity created the works/covers that he did. His main achievements is best known for his cover designs for the fashion/life magazine Esquire. The print cover for Esquire magazine that caught my attention the most was the 1965 cover of Bob Dylan, Malcolm X, JFK and Fidel Castro which was created by taking parts of each of the four men’s faces and putting them together to become one full face. What’s very clever about this is the fact that George Lois combined all of the major historical figures that of relation to and the United States. I believe that George Lois is one of the most creative minds out there in the advertising world today.
The Grumpy Man