Hey everyone! This week, I interviewed my friend from poetry class, the lovely Mathilde de Sainte Marie. She’s French (Oh La La!), passed Comm 350 with flying colors, and now works for a company in Midtown after getting her degree in communications at NYiT. Here is her insight:
Mathilde de Sainte Marie
1) As a recent graduate, what is the best advice you can give to the current Comm 350 class?
Bring Starbucks coffee to M. Scheckel to get extra points 🙂
– Find something that you enjoy doing, and become an expert at it.
– Build rapport with your current classmates because they may be tomorrow’s communicators!
2) There are a number of international students in my class, French, Korean, Chinese, and Danish. What advice can you give to them if they want to pursue a career in the States?
– Be proud of who you are, and play that to your strengths.
– Take the initiative, be positive, and open your mind as much as you can.
3) What social media platforms do you use?
I used to be very active on Twitter, but not anymore.
I think I update Instagram more than Facebook now. I find it less time consuming.
4) Has social media impacted your career?
I dealt with social media through all the professional opportunities I was fortunate to have.
I learnt a lot about brands and the ways they are communicating to their audience based on their philosophy and the objectives they are trying to achieve.
Needless to say that you don’t communicate in the same way if you are a premium brand or a NGO.
I am also managing the social media platforms of a French city – Lyons la Forêt – on my spare time.
As a project manager, I am doing passive and active moderations for very demanding brands.
It is crucial to be aware of the way brands are using social media as a customer service strategy.
5) Tell us how your peer review/paper was.
Mine was about Burberry.
I took the time to learn more about this renowned British brand, the Gabardine birth, and the brand’s DNA.
I was also curious to know how the worldwide luxury brand, Burberry, is still good at maintaining its very coveted position including its large international distribution network.
I found that Burberry’s online activities were very cohesive. The company is faithful to its heritage as all the featured models are from England.
I also enjoyed watching videos about Burberry’s CEO and COO talking about upcoming projects on their LinkedIn page.
6) We’re all alcoholics in the class. Where would you usually go in New York to drink yours?
First stop would be Poco on Avenue B. You can tell Aldo that you are friends with Mathilde, so you can get free drinks.
If you’re down to continue the night going, do the same with Danny at the Honky Tonk on 63rd street.
Keep me posted!
7) What do you miss most about France?
Who said I miss France? Hahaha.
Probably Bask Country and Normandy: two great places to crash with friends and more.
8) Comment traduire “We’re NYiT students and we know how to use social media” en Francais?
Nous sommes des étudiants de NYiT et nous savons comment utiliser les réseaux sociaux.