In 1994, world renowned movie director Baz Luhrmann directed Chanel’s first film-commercial. It starred Nicole Kidman, who played a woman trying to escape her everyday life – the kind of woman who would wear Chanel Noº 5. 10 years later, Luhrmann created another film-commercial for the luxury brand, but this time it depicted the modern day Chanel woman. The modern day Chanel woman is able to have it all: love, family and her own job.
The film-commercial starred the greatest example of the modern day Chanel woman: the world’s highest paid supermodel, Gisele Bündchen. The film has absolutely no dialogue. Instead, the soundtrack of the mini-film is a haunting, reinterpreted version of Grease’s “You’re The One That I Want” by the upcoming artist Lo-Fang.
The mini-film has a similar resemblance to Luhrmann’s recent major movie: The Great Gatsby, starring Leonardo DiCaprio. There are many scenes in the commercial that resemble those in the movie. For example, in one scene, Gisele is driving on the Queensborough bridge into Manhattan, and for a second you could almost swear that you’ve seen that shot before. Well, that because you have! (Well, if you’ve watched ‘The Great Gatsby’ at least)
What makes the mini-film is the history behind it. Every couple of years, Chanel redefines the modern woman. In 1994, the film with Nicole Kidman was representative of how women were at that point in time. But, women today have completely evolved. They are able to have a husband and child as well as their own life and job. Chanel Noº 5 has been around for 100 years, so it’s nice to see the difference in depictions throughout the years.
Watch the full film-commercial below:
Also, read Baz Luhrmann’s interview with Vanity Fair on the film-commercial.