Today I just want to talk about this sneakers who are really famous since many years! How these brands, classes have they established as effectively in the minds of young people? The answer is simple: The media myth. I just think that Nike is a very good communicating and since many years they buzz !
It is in its advertisements that Nike is an effective myth. What Nike does is to say without saying that the “cool” people wear Nike, those that succeed are Nike, that those who wear Nike are the best. Their ads are full of stars, spectacular effects and music hip hop latest fashions, all at anchor in the mind of the public that Nike is the vanguard, the product of the upper class.
Nike managed to create a distinct social identification which is characterized by wearing its products. Here, it’s marketing. Indeed, young people wear clothes riddled with both sides of Nike (swoosh) logo. These young people do not respect those who wear Nike, that is, those who are part of their elite.
And it is precisely this last point that the myth Nike takes its value. Nike made to believe that these young buyers thanks to him, they will be better and accepted by all, and all for the simple purpose of ensuring a fair and secured customers. If someone does not like the latest collection, he will still buy it at the risk of not being “in the wind”.