Recently Tinder recently came out with a social experiment in partnership with ASH (Action on Smoking & Health) to see how users reacted to potential partners who were smokers. If you have never heard of Tinder – it’s a free dating app that allows you to browse through pictures of other users within you area and like those who are of interest to you; if they have also liked your pictures, a match will be made and you will be able to talk to one another.
According to Tinder, the app’s main users are made up of young adults in their 20’s, which also happens to be the largest group of smokers in the US. They took this as the opportunity to see how smoking is perceived in the dating world and with the results, to encourage smokers to beat the unhealthy habit.
Here’s a video of the social experiment:
The results were pretty shocking to me, I was expecting the difference to be small, if there were to be any difference at all. Most of the people in my social circle at the moment are smokers. It wasn’t an intentional choice, it just so happened to be that way. I guess birds of a feather, do really flock together. So for me personally, the results were very surprising because being around smokers for most of the time makes it a somewhat common thing. Although I am very aware of the health risks involved with smoking, and the growing stigma attached to it, the social perception of smoking was never really discussed or taken as a big concern.
How do you feel about this social experiment? Do you share the same opinion regarding the perception of smoking, and would it be a deciding factor when choosing a potential partner? Do you think similar results would be collected if the social experiment were to be on a male smoker?