W is a monthly magazine published by Condé Nast. The first issue is from 1972. The title isn’t very original and was chosen because W is the first letter of question tags such as who, where, why, what, when and how.
“W magazine received two national magazine award nominations” in 2012. It was a way to congratulate all the staff for the excellence of their works. W magazine is more focused on Fashion but we can find ads for cosmetics and fragrances with the presence of MAC, Chanel, Clinique, Estée Lauder…
400 pages of fashion, beauty and celebrities for the price of $4.
Here is a list of the things I didn’t like:
Too much ads are present in this issue and the weight is too heavy to hold it in a handbag all the day long. Brands used to buy several pages of ads and place it one after the other. This magazine seems to be a veritable fight between advertisers to have the more space possible to the detriment of qualitative articles.
Things I liked the most:
W is easy to recognize in kiosks thanks to its oversize format (ten inches wide and thirteen inches tall).
The summary is clear, we can read the different departments and few lines about the topic to tease the readers’ attention.
There is an important work on the quality of images and the style of writings. The black shopping list is named “best in show”. Everything seems to be suggested for a proven public who is very interested in fashion.
This magazine also recommends exhibitions and places to visit.
I also had a look on the online version of W magazine which is hard to compare with other issues. The website is very dynamic and modern. The black front underlines the pictures and the silhouettes straight from Fashion shows. W website gives the possibility to the users to watch videos online and to connect more on online social networks such as Instagram, Twitter or Facebook.