With the cold temperatures we currently deal with in NY, the brand UGG is obviously increasing its sales.
The most fashionable people don’t find these kinds of shoes very elegant but everyone agrees saying that there are very comfortable. However, it exists rumors saying that the brand kills sheeps to obtain the primary material. UGG wants to increase its awareness and makes forget these false rumors so it decided to organize street – marketing actions. They are offering warm beverages to pedestrians in the New Yorker streets. A human touch of the brand which is very appreciated !
What do you think of this initiative? Have you ever been it before?