During my last internship at L’Oreal in London I had the chance to organize with my PR and events team a special event for the launch of a new hairstyle products range for the brand Kerastase.
In order to celebrate this new launch the luxury brand didn’t hesitate spending a lot.
Indeed, not only the party was taking place in one of London’s best hotel, but they also paid the most famous model in the world, Kate Moss. The new muse was then expected at the party and we were supposed to welcome her with the all team as soon as she would arrive with her friends.
This party thus took place at the Hotel Mayfair on Monday 11th March 2013. This five stars hotel is fitted out in an old church, and is known for his spectacular decorations.
The guests arrived at 6.30 pm all dressed up respecting the glamour dress code which was indicated on the invitation. In the lobby decorated with beautifful old dressing table where were exposed all the new range, many models with perfect hairstyle were posing.
As people were drinking champain in the salons waiting for the presentation a rumour grow up. Kate Moss was arriving. While people were becoming excited by the news I received a message from my boss telling me to join them immediatly in the lobby in order to welcome her with the team.
Behind the big hotel’s door I could hear the sound of the paparazzi’s flashes and many people screaming her name. Kate Moss made her entrance.
She was accompanied with Luigi Moreno, her friend and favorite hairdresser. She was wearing a wonderful Louis Vuitton dress, black pattern Louboutin, and an amazing faux fur coat. She was even more beautiful than I expected as we all know models’ pictures are touched up most of the time . We were all introduced to her and she was extremely pleasant and smiling. Then she went posing with the CEO and went downstair to the hotel’s club. She spent the all night dancing in the club like all the other guests, nice and pleasant to everybody.
To conclude I can say that even if i am not really the groupie style, I keep a wonderful souvenir of this experience, and was really excited about meeting the most famous model in the world as I am deeply passionate about fashion.
I am now working at Manolo Blahnik predd office and hope I will meet Rihanne or Sarah Jessica Parker to whom I am sending shoes every day !