When thinking of current fads and fashion trends, it is hard but not impossible to imagine that they will all one day become retro. Our time will have a particular style that will prominently and dominantly define the fashion for later generations. Its takes no fashion expert to realize that trends in fashion come back, you may not be able to accurately predict the comeback or in what exact form it will be in but they all (successful trends) do come back. I like to see this as trends being reincarnated. I say reincarnation because each and every fashion trend or era was influenced, effected and inspired but the ones before it and will do the same for the ones after it. What we call hipster today is an updated version of the trends from merely forty-fifty years ago.
I have always leaned towards retro fashion, particularly from the 1950s-1970s. For many years I found it difficult to find clothes or trends that I can relate to. Most of my shopping experiences consisted of frequent sighs and tell my shopping companions that I was supposed to be born in a different time. Luckily the styles I had wished for and once seemed very far out from my reach, started to gradually return to the market. RETRO RETURNED! And it is everywhere, either in many obvious forms or in subtle details that many may not be able to be noticed instantaneously.
Although I may not qualify as a fashionista who can name countless number of designers off the top of her head and may know every trend up to date, I have done my fair share of retro fashion research and fell in love more with a time that I was not a part of. Once you start to educate yourself about any fashion trends in any era, you will immediately come to know that many political, economic and cultural factors contribute to the original birth of that trend and why those trends come back is one great thing to educate yourself about. From lace, floral prints, polka dots and stripes, swing dresses, victory curls and cat eye shades were the numerous trends that our mothers and/or grandmothers wore and now we are wearing them today in 2013.
After the depression and the two world wars being its successors, the fifties had become the time when people began to invest in their look and style again. Housewives were finally able to spend time with their men and investing much more into their look compared to the previous few decades. Social gatherings and parties had become a part of the social life again. Great and famous designers such as Coco Chanel and Christian Dior both had a tremendous role in outlining the trends of fifties and onwards. Christian Dior in particular influenced fashion greatly with “The New Look”. Dresses with knee length full skirts, fitted bodices, high waistlines became much more prominent during this era. Due to the increase in social gatherings, dressing up itself was a trend. Many people started to become much more creative with their styling. Swim suites began to change and went from the capri length cotton pants with tanks to one piece swim suites styles with huge beach hats and round or cat eyed sunglasses. Television started to gain popularity as well and shows such as I Love Lucy (my personal favorite) showcased trends and fashions in a way that many had not seen before.
You may be asking yourself questions, wondering why such trends have become so popular now, why is it that our generation was pulled back into a fashion era which is more than a generation away from us. Neither are we in the fifties or sixties and nor do we have the same political, economic and societal factors to spring such trends. If we can acknowledge that trends in fashion has outside factors and understand that history repeats itself, then the vintage and retro trend now should not be much of a surprise.
Although marketers helped designers to adopt to the recession and trends due to the recession followed, the people themselves, the mass did take some things into their own hands. Thrift stores and finding goodwill hidden treasures has itself become a trend. Many celebrities such as Zooey Deschanel and Katy Perry have become style icons that always support the retro/vintage look. Girls who love and follow these trends are now described as quirky girls. The media itself began to adopt retro into the style that it wanted to be promoted.
It is not a mystery that fashion has its cycles. Since history repeats, so does fashion. We see great and modified repetitions in trends and learn to adopt them all over again after a certain period of time. Bottom line is, fashion never dies, it is merely reincarnated and many of us realize much later than expected.