How about having a new Tv, a camera, a snowboard, a flight ticket, a new pair of underwear..all of these for free ? Well, all you have to do is ask Santa Claus for it !
The Canadian airline Westjet turned the airport into a Santa’s workshop. More than 150 employees helped to make this special event memorable.
I think it is an amazing communication plan, as we all obviously want to be on this airline and ask for a castle or something. You’ll understand when you will watch the video below.
Get ready to have little stars in your eyes !
Thank you to Westjet for this pure moment of joy and marketing! Try your luck and book whatever trip HERE !
Picture property of NASA/WMAP Science Team
What makes us tick? What makes us do the things we want to do? What makes everyone do the things they do? What made me write this type of post? What makes me want to do the things I do? What makes me want to make film? What makes me like writing? What makes me… me?The meaning of life breaks down into three different parts with the same results. First we have reproduction. At the end of the day we are just another species of creature on planet Earth. We are meant to reproduce and keep our species going into the future. Reproduction can lead to adaptation and evolution. Over time we become better human beings, more adapted to the environments in which we live in. Reproduction can be called the Physical Meaning of Life. Second we have communication. We are absolutely obsessed with interacting with each other. Nevermind how much people talk on a daily basis it seems to me that at a basic level ALL technological advancements in the past 70 years have at least involved an aspect of communicating. Radio spread news from around the world in an instant. Television gave us pictures for all the words. The Internet put the entire world into a box. We were born to communicate with each other. Communication can be called the Mental Meaning of Life. Lastly we have self awareness. Our self awareness is what makes us different from all the other creatures we share the Earth with who are simply reproducing out of instinct. We think and more importantly we KNOW that we think. It is from this aspect that our entire species has left the jungles and went on to dominate the our planet. We call self awareness many things. Sometimes we call it a conscious. Sometimes we call it a soul. Self awareness can be called the Spiritual Meaning of Life. Now reproduction, communication, and self awareness could all be the meaning of life or it could be many, many other things. Either way none of this explains WHY we do the things we do it just explains WHAT we should be doing with our lives. Yet reproduction, communication, and self awareness lead to the same result: acceptance within the global community. We reproduce for many reasons but acceptance plays a big role in it. We all long to be loved and accepted especially by our own family. Communication helps us reach out to others to share our ideas in the hopes of getting acknowledged or respect for our own thoughts. We only speak because we feel we have something to offer others. We just want our ideas and thoughts to be accepted. Self awareness is one of the most brutal ways to realize where you stand within a community. Often times these realizations lead to wanting to feel accepted more than ever. We ALL want to be accepted; we ALL want to be loved. Look what the lack of love does to people today. Most of the mentally ill and criminal populations all lead back to a child who didn’t get enough hugs from Mommy or Daddy which over the years built up into them feeling excluded from their community at which point they act out in strange and violent ways as a cry for acceptance. Personally I know in my heart acceptance is what drives each and every human being to do the things they do. More importantly I know acceptance is what drives me to do what I do everyday. In a world of 7 billion people what is it that drives you to do the things you do?
For the 100 anniversary of the brand Oreo, the famous biscuit brand has created a print advertising campaign very funny because all the posters tell a story with an “Oreo angle”.
A century and a 500 billion cookies later … The Oreo cookies are the most gentle little crazy sell in the world ! They are created with milk, with milk chocolate, or white chocolate and also in miniature size. Whatever its taste or its shape is always a real tpleasure !
The New York office of Draftfcb and Paris have designed images where the famous Oreo become the protagonists of historical events or cultural references. From Jaws to Pac-Man, through the first steps on the moon and the Baby Boom, the campaign is unique and tries to send a message which is ” Oreo is part of history “.
This campaign is standing in the fashion way of minimalism, which is often used in advertising and packaging. By limiting the design to a simple thing, the product, it becomes the only thing that matters. Here, Oreo is the hero of the last century !