Intercative billboards

Advertising is supposed to be ever more interactive, and it will intensify with time, because the objective is for brands to create a real link between them and consumers.

Interactive communication represents real value, since the consumer can decide whether to live the experience offered by the brand.
We can say that the consumer becomes an “actor” and that when he tries the experience, he is linked to the brand.

I gathered for you two billboards, which I find very interactive and original!

- A campaign created by GT Media and JCDecaux.
Honda offers passers to start the car on the panel by sending “START” to 51500, after the message is sent, the car starts letting out smoke from one side of the poster and turning the headlights of the other.

 http://www.youtube.com/watch?v=JUSMeXnUDWI&feature=player_embedded

This form of communication, whose effectiveness is proven, develops further with the advent of new technologies and their use by consumers. Also the campaign is often shared on social networks, so that is providing a better visibility to the brand.

 Interactive campaigns are still many, if you have others in mind that you have marked: do not hesitate to let us know in comments !

Source : MyCommunityManager