Meetic and valentine’s day

Since February 7, passersby can see the ”clean tags” placed around Paris in over 31 metro stations with phrases like ”Beautiful meetings that start on the subway, it happens all the time …. in movies ” or “ Metro, work, sleep. Solo? . “Metro, boulot , dodo.Solo ? In french.
Meetic has prepared a total of 194 clean tags. The street marketing campaign forMeetic should last about two weeks. In addition, thereof, Meetic has developed a poster campaign with colors that will catch the eye of passersby.

They are exhibited in major cities of France. Meetic has even provided the posterswith personalized messages reserved for specific subway lines with the slogan”You might meet the woman of your life on the line 9. If it takes the line 9.”Or” You might meet the man of your life in the metro. If , he takes the subway.”.
Through the posters and street marketing campaign, Meetic will encourage singlesto take charge of their love lives and encourage them to meet people online,because according to the commercials true love does not happen by accident .
Little information, these two campaign were conducted by the agency DDB and FHCOM.