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After many celebrity as Daft Punk, Mika, Nathalie Rykiel and Justice, it is time for David Guetta to créât his own bottle of Coke. The DJ continues the saga of global happiness bottles. The picture on the bottle is the same as that of his new album … A bottle of Coke as a medium of advertising.
For the seventh consecutive year, Coca-Cola offers a new edition of his bottle dedicated to the worl of the night : the new famous Coke Club. Through this product, David Guetta has worked to create something in his image, combining the codes of his latest album, “Nothing but the beat” to those of Coca-Cola.
The result : a bottle “David Guetta Feat Coca-Cola” in aluminium with the mytical figure and curves , the red and many photo luminescent details that will allow the bottle to live day and espacially at night !
It is at the NRJ Music Award that the bottle was unveiled for the first time to the public.
Do you think that for celebrity it is a good way to do advertising ?
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Comments on: "DAVID GUETTA HAS HIS OWN COKE" (1)
Yeah i think so. It’s a good marketing strategy especially because Coca cola promote 2 brands at the same time, Coca and David Guetta. People are attract by the graphism and the esthetic of the bottle. Morever, they can make a collection with the different bottles.
My favorite is the Sonia Rykiel one.