Today, Apple introduced its ever popular iPad to the public by opening its retail doors to customers interested in its new tablet. The iPad tablet, a device where SmartPhone meets Laptop, has been viewed as a “revolutionary” product that, for one thing, will change the way publishers go about their business.
With traditional magazine and newspaper readership experiencing recent decline, can the iPad serve as a hybrid marketing platform that will inspire business growth in an industry that has suffered a dip in sales revenue? The iPad tablet offers magazine and newspaper publishers, for example, with an opportunity to offer its content, digitally, through a paid-based subscription by creating an app for prospective customers.
As consumers continue to be on-the-go, carrying a bulk of magazines and newspapers are becoming less and less convenient. The iPad can potentially solve this problem for publishers and its readers. Just as Amazon’s Kindle changed the way book publishers deliver their content, so too can the iPad save the rapidly declining magazine and newspaper industry.
Your thoughts?

Written by David Shaulov
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